Due to the quality problems of milk powder, many children have suffered misfortunes. The quality of milk powder has caused a crisis of confidence. The Wahaha Group, which started as a child food company recently, has also announced that it will enter the high-end milk powder market and launch Edison milk powder. This month, it will fully enter the supermarket and propose a target of 10 billion yuan.
Why do we dare to challenge the world's top products by popular brands that have always followed the people-friendly line? What kind of emboldenedness can you say that your annual sales target is 10 billion? The price positioning is more than foreign brands, what is the support?
With many questions and curiosities, the author had a comprehensive contact with Wahaha “Edison†milk powder to open up the mystery of “Edison†milk powder for readers.
Social Responsibility Drives Wahaha-Mami on the Road to Internationalization Since 2004, infant formula problems have emerged endlessly. From “big-headed dolls†to “stone infants†to “precocious babies†now, one after another has caused many young children due to the quality of milk powder. The children suffered misfortunes, and we were very worried. Many mothers do not know what milk powder to choose for their baby, especially for domestic milk powder. The quality of milk powder has caused a crisis of confidence.
Wahaha officials said that as a Wahaha Group that has always been committed to public health drinks, especially as a child food, of course, more keenly aware of the potential instability of the milk powder market, while seeing the domestic milk powder market confusion, but also See the responsibility of a food company.
Wahaha Group decided to rely on its own advantages, we must allow the Chinese baby to drink authentic high quality milk powder. Thus, Wahaha walked out of the country to inspect the milk source and production base globally, and ultimately made Holland the source of milk and produced it under the contract of the Dutch Royal Dairy Company for the past 100 years to create the world's top quality Edison milk powder. This is also the first step for Wahaha to go global and take internationalization.
Hangzhou Wahaha Group Co., Ltd. was established in 1987 and has been in existence for 23 years. In 23 years, Wahaha has gradually grown from a school-run enterprise distribution department to become China's largest food and beverage manufacturer. Taking the road to international development is the goal of the Wahaha Group. The successful listing of “Edison†milk powder is also a great opportunity for the Wahaha Group to go abroad and go global.
Quality to support "Edison" cost-effective win for the author of "what is the price of Edison milk powder not only far more than domestic milk powder, and even higher than the price of many imported high-grade milk powder," the issue, Wahaha officials said that high prices, naturally need high quality To support, the quality of Edison milk powder reflects the following three aspects:
First, milk source. The Netherlands, home to Edison milk powder, is home to the world's milk. There is not only scarce pasture, but also pure Holstein cows. At the same time, the Dutch farm management level is the world's leading. The feeding of dairy cows is based on grazing, supplemented by supplementary feeding. Grazing is performed only when pastures grow to 15 cm, and pastures are replanted every 5-7 days. In order to ensure balanced nutrition, cows are fed with high-quality blends. feed. These mixed feeds are formulated with natural ingredients, do not contain antibiotics, do not contain production enhancers, and do not contain any synthetic additives. Only feed companies with Good Manufacturing Practice (GMP) certificates are allowed to provide mixed feeds to dairy farms. Therefore, the protein content of raw milk produced by dairy cows in the Netherlands are all above 3.18%, which is much higher than the new national standard of the dairy industry (2.8%). Natural vitamins B2, B12, carnitine, choline and other natural nutrients are abundant. . In addition, the microbiological limits of fresh milk in the Netherlands are higher than those in the European Union. The microbiological limits of first-class milk are less than 100,000 per milliliter and those of high-grade milk are less than 30,000 per milliliter. The microbial content of domestic milk sources is 20 times that!
Second, technology. For the production of Edison milk powder, the Dutch royal dairy company with a history of 130 years is one of the four largest milk powder production bases in the world, representing the international advanced technology level. For example, fresh milk dusting technology, collecting good milk standards, direct dusting after standardized treatment, particularly fresh and safe, to avoid any intermediate storage links and bring about the loss of nutrition and pollution. In terms of quality management, Edison formula milk powder production process, using SAP system management, bar code control. Every step and every procedure must be scanned by computer to monitor the quality of products online. Each can of Edison formula milk powder must go through the three detection points of milk source, production, and canning. It takes an international professional inspection team for up to six weeks and nearly full-scale online inspection procedures.
Third, formula. Edison formula milk powder, referring to the recommendations set by the FAO/WHO Codex Alimentarius Commission (CAC), and China's newly released national formula for formula milk powder food safety, specially invites senior Chinese parenting experts, based on the characteristics of China's breast milk nutritional components and China The baby's feeding characteristics are designed for Chinese infants' physical and nutritional characteristics. Wahaha "Edison" infant formula milk powder is a genuine imported milk powder. In the same product, the best value for money.
The goal of a professional team operating 10 billion yuan is not a dream in the domestic milk powder market. Foreign brand milk powder has always been the overlord. Then, Wahaha “Edison†milk powder appears in the form of imported milk powder from domestic brands, and it is bound to confront the trend of foreign milk powder. From this point of view, the reason why Edison milk dared to compete with foreign milk powder, is relying on its excellent quality and good reputation.
In addition, Edison milk powder from the marketing team to the dealer, and the original beverage marketing system are different, requiring the sales team and dealers have a certain level of professionalism; also has established an expert team of after-sales service, after-sales service hotline 800-857 -1239 opened throughout the country, there are experts online to answer any consumer questions about the baby.
As a result, Edison's milk powder made a target of 10 billion yuan. Although many people are skeptical, Wahaha looks confident. The person in charge of Wahaha said that the first products of Edison milk powder were sold out by Wahaha internal employees. As the company organized several expert teams to inspect the Netherlands, the situation of the milk source in the Netherlands spread within the company. The first batch of 100,000 cans was sold out by Wahaha internal employees and dealers across the country. There were many employees at once. Just buy more than 20 cans. This enthusiasm for the quality of milk powder, so that the Edison milk powder team full of confidence, they believe that the eyes of consumers are bright, good things will have a market.
The industry needs to regulate Edison's own melamine incident and the recent “baby premature†incident that cast a shadow over the dairy industry in China. It is a long way for Chinese dairy companies to continue healthy development. The person in charge of Wahaha said that domestically produced milk powder should gain competitive advantage in the high-end milk powder market, and even if dairy companies in China are to develop in a healthy and sustainable manner, the problem to be solved is still the milk source. Repeated milk powder incidents, including current domestic milk powder caused "premature" incidents, are related to milk sources. The weak foundation of domestic milk sources is a fact. Hardware and software are urgently needed to be improved. Dairy companies need to see the gap and shorten the gap.
"Quality is life," which makes people feel more responsible in the milk powder market. Wahaha official said that based on this sober understanding, after many investigations and thoughtful considerations, Edison milk powder will be introduced in the form of high-end quality, and the quality control will be strictly applied in the control of milk sources. The emphasis on attitude and spirit may be exactly what some domestically-produced milk powder companies lack.
At present, Edison milk powder has been listed in infant and children's stores across the country, and will be fully introduced to supermarkets this month. We wonder if Wahaha, once a miracle in the beverage industry, can make greater achievements in the high-end milk powder market.
Why do we dare to challenge the world's top products by popular brands that have always followed the people-friendly line? What kind of emboldenedness can you say that your annual sales target is 10 billion? The price positioning is more than foreign brands, what is the support?
With many questions and curiosities, the author had a comprehensive contact with Wahaha “Edison†milk powder to open up the mystery of “Edison†milk powder for readers.
Social Responsibility Drives Wahaha-Mami on the Road to Internationalization Since 2004, infant formula problems have emerged endlessly. From “big-headed dolls†to “stone infants†to “precocious babies†now, one after another has caused many young children due to the quality of milk powder. The children suffered misfortunes, and we were very worried. Many mothers do not know what milk powder to choose for their baby, especially for domestic milk powder. The quality of milk powder has caused a crisis of confidence.
Wahaha officials said that as a Wahaha Group that has always been committed to public health drinks, especially as a child food, of course, more keenly aware of the potential instability of the milk powder market, while seeing the domestic milk powder market confusion, but also See the responsibility of a food company.
Wahaha Group decided to rely on its own advantages, we must allow the Chinese baby to drink authentic high quality milk powder. Thus, Wahaha walked out of the country to inspect the milk source and production base globally, and ultimately made Holland the source of milk and produced it under the contract of the Dutch Royal Dairy Company for the past 100 years to create the world's top quality Edison milk powder. This is also the first step for Wahaha to go global and take internationalization.
Hangzhou Wahaha Group Co., Ltd. was established in 1987 and has been in existence for 23 years. In 23 years, Wahaha has gradually grown from a school-run enterprise distribution department to become China's largest food and beverage manufacturer. Taking the road to international development is the goal of the Wahaha Group. The successful listing of “Edison†milk powder is also a great opportunity for the Wahaha Group to go abroad and go global.
Quality to support "Edison" cost-effective win for the author of "what is the price of Edison milk powder not only far more than domestic milk powder, and even higher than the price of many imported high-grade milk powder," the issue, Wahaha officials said that high prices, naturally need high quality To support, the quality of Edison milk powder reflects the following three aspects:
First, milk source. The Netherlands, home to Edison milk powder, is home to the world's milk. There is not only scarce pasture, but also pure Holstein cows. At the same time, the Dutch farm management level is the world's leading. The feeding of dairy cows is based on grazing, supplemented by supplementary feeding. Grazing is performed only when pastures grow to 15 cm, and pastures are replanted every 5-7 days. In order to ensure balanced nutrition, cows are fed with high-quality blends. feed. These mixed feeds are formulated with natural ingredients, do not contain antibiotics, do not contain production enhancers, and do not contain any synthetic additives. Only feed companies with Good Manufacturing Practice (GMP) certificates are allowed to provide mixed feeds to dairy farms. Therefore, the protein content of raw milk produced by dairy cows in the Netherlands are all above 3.18%, which is much higher than the new national standard of the dairy industry (2.8%). Natural vitamins B2, B12, carnitine, choline and other natural nutrients are abundant. . In addition, the microbiological limits of fresh milk in the Netherlands are higher than those in the European Union. The microbiological limits of first-class milk are less than 100,000 per milliliter and those of high-grade milk are less than 30,000 per milliliter. The microbial content of domestic milk sources is 20 times that!
Second, technology. For the production of Edison milk powder, the Dutch royal dairy company with a history of 130 years is one of the four largest milk powder production bases in the world, representing the international advanced technology level. For example, fresh milk dusting technology, collecting good milk standards, direct dusting after standardized treatment, particularly fresh and safe, to avoid any intermediate storage links and bring about the loss of nutrition and pollution. In terms of quality management, Edison formula milk powder production process, using SAP system management, bar code control. Every step and every procedure must be scanned by computer to monitor the quality of products online. Each can of Edison formula milk powder must go through the three detection points of milk source, production, and canning. It takes an international professional inspection team for up to six weeks and nearly full-scale online inspection procedures.
Third, formula. Edison formula milk powder, referring to the recommendations set by the FAO/WHO Codex Alimentarius Commission (CAC), and China's newly released national formula for formula milk powder food safety, specially invites senior Chinese parenting experts, based on the characteristics of China's breast milk nutritional components and China The baby's feeding characteristics are designed for Chinese infants' physical and nutritional characteristics. Wahaha "Edison" infant formula milk powder is a genuine imported milk powder. In the same product, the best value for money.
The goal of a professional team operating 10 billion yuan is not a dream in the domestic milk powder market. Foreign brand milk powder has always been the overlord. Then, Wahaha “Edison†milk powder appears in the form of imported milk powder from domestic brands, and it is bound to confront the trend of foreign milk powder. From this point of view, the reason why Edison milk dared to compete with foreign milk powder, is relying on its excellent quality and good reputation.
In addition, Edison milk powder from the marketing team to the dealer, and the original beverage marketing system are different, requiring the sales team and dealers have a certain level of professionalism; also has established an expert team of after-sales service, after-sales service hotline 800-857 -1239 opened throughout the country, there are experts online to answer any consumer questions about the baby.
As a result, Edison's milk powder made a target of 10 billion yuan. Although many people are skeptical, Wahaha looks confident. The person in charge of Wahaha said that the first products of Edison milk powder were sold out by Wahaha internal employees. As the company organized several expert teams to inspect the Netherlands, the situation of the milk source in the Netherlands spread within the company. The first batch of 100,000 cans was sold out by Wahaha internal employees and dealers across the country. There were many employees at once. Just buy more than 20 cans. This enthusiasm for the quality of milk powder, so that the Edison milk powder team full of confidence, they believe that the eyes of consumers are bright, good things will have a market.
The industry needs to regulate Edison's own melamine incident and the recent “baby premature†incident that cast a shadow over the dairy industry in China. It is a long way for Chinese dairy companies to continue healthy development. The person in charge of Wahaha said that domestically produced milk powder should gain competitive advantage in the high-end milk powder market, and even if dairy companies in China are to develop in a healthy and sustainable manner, the problem to be solved is still the milk source. Repeated milk powder incidents, including current domestic milk powder caused "premature" incidents, are related to milk sources. The weak foundation of domestic milk sources is a fact. Hardware and software are urgently needed to be improved. Dairy companies need to see the gap and shorten the gap.
"Quality is life," which makes people feel more responsible in the milk powder market. Wahaha official said that based on this sober understanding, after many investigations and thoughtful considerations, Edison milk powder will be introduced in the form of high-end quality, and the quality control will be strictly applied in the control of milk sources. The emphasis on attitude and spirit may be exactly what some domestically-produced milk powder companies lack.
At present, Edison milk powder has been listed in infant and children's stores across the country, and will be fully introduced to supermarkets this month. We wonder if Wahaha, once a miracle in the beverage industry, can make greater achievements in the high-end milk powder market.
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