Evergrande purchases New Zealand dairy company to enter dairy industry

With the Evergrande Wow Bear infant formula milk powder officially unveiled at the Super League, yesterday, the prologue of the Evergrande Group to enter the dairy industry officially opened. It is understood that Evergrande in September this year, the acquisition of New Zealand yew bear dairy, yesterday, Hengda's New Zealand original tank imported milk powder formula wow bear baby formula officially unveiled.

Following the Evergrande Ice Spring and Evergrande Grains, Evergrande’s milk powder brand once again took advantage of the sporting events to “pass the world”. In yesterday's Super League competition, the words “Wow Bear Milk Powder” could be seen everywhere. Evergrande's players appeared in the “Wow-wow bear baby milk powder” jersey, Stadium LED large screen, LED billboards on the side of the stadium, hundreds of giant stickers on the South Square, large panels, special booths, pole flag Dozens of dozens of lands with a diameter of 2 meters and falling into the ground can be seen in the areas where the audience can see both inside and outside.

New Zealand Wow Bear Dairy is New Zealand's leading manufacturer of infant formula milk powder, which is produced according to the pharmaceutical grade standards of GMP, the largest multinational pharmaceutical group in Australia and New Zealand. On May 1st this year, the new regulations for import of foreign milk powder, known as the "China's strictest," were implemented. Foreign infant formula milk powder manufacturers can export to China only through their identification, approval, and registration in China. In the nationally announced list, the Wow Bear is the first batch of registered New Zealand infant formula manufacturers. It is reported that the first batch of 41 milk powder manufacturing enterprises in 13 countries worldwide have been registered. Industry analysts pointed out that in the face of the supply and demand gap in the domestic dairy product market, companies including Evergrande have turned their sights overseas, hoping to obtain high-quality milk sources and advanced technologies through acquisitions.

According to dairy industry experts, the gap in China's milk supply is very large. In 2013, the amount of imported milk powder reached 850,000 tons. In the first half of this year, the import volume exceeded 650,000 tons, and it is expected to exceed the 1.35 million tons mark in the whole year. “The acquisition of New Zealand Daiwa Wagyu Dairy by Evergrande will meet the market demand for infant formula milk powder that has risen sharply.” A dairy market expert pointed out that Evergrande’s next step after introducing foreign advanced technologies is to build itself in China. Dairy bases build China's own national brand.