The mentality of the pharmaceutical investment enterprise wins “everything”

Now it has entered the era of media and oceans. There are a large number of various media, different faces, different effects, and uneven prices. From the media segmentation perspective, each type of media will play a role in the dissemination of information, but the utility of each type of media alone is not absolute. Pharmaceutical investment will surely achieve better returns if it invests huge amounts of money for each type of media.

Considering the ratio of business expenses and sales, any enterprise will not fully cast nets and focus on fishing. This is especially true for the widespread existence of small and medium-sized pharmaceutical investment enterprises. However, with clear and clear functional values, many of the positionings are exhaustive, and the results are not obvious. Some have a single location but they are successful. The investment promotion of pharmaceutical products shows that there is no doubt that products are the protagonists of pharmaceutical investment, and differentiated products have greatly increased the success rate of pharmaceutical investment.

If pharmaceutical investment companies want to succeed, they must innovate product differentiation, so that pharmaceutical investment companies stand out from this homogenous market and become successful. Some companies are responsible for the selection of target customers by the Ministry of Commerce Merchants and the sales department to negotiate contracts. Some are establishing a complete regional pharmaceutical investment promotion team throughout the country. Pharmaceutical Investment Network pointed out that there are some people who are responsible for a large area, running office. There are even a number of companies co-existing two pharmaceutical investment promotion companies, and the headquarters recruitment office is also recruiting.

The form can be informal but the division of work and functions must be clear. The most important thing is that the customer selection criteria must be unified and the operating areas should be clearly defined so as to avoid crashes and fires. There are also some pharmaceutical investment promotion companies that have become “professional investment merchants,” and they constantly develop products, constantly submitting document numbers, advertising advertisements for pharmaceuticals, and making pharmaceutical investment the main source of profits. Despite a dead one, he still did not stop and hit a shot for a place. As a result, the market was disrupted and the product was dead. The pharmaceutical agency network pointed out that product differentiation is yet another barrier in front of the company.

Pharmaceutical investment experts believe that training for distributors must not be in the form, and must be based on “reality”. The planning of training should be done well and a variety of forms of training should be used before the training can be achieved. The pharmaceutical agency network analysis of the majority of pharmaceutical and pharmaceutical investment companies practice is: After the selection of dealers, the marketing department staff or sales staff on the company's products to the dealer's promotion personnel to explain the product.