How does a Chinese wine company compete with foreign wine?

Some large companies such as Langges, Shangri-La have built their own plantations, and some have strictly strengthened the management of grape cultivation through signing agreements with township and township enterprises, and they are good at the source. Although Lafite and other wines in the Bordeaux region have more brand advantages, Chinese wine companies obviously do not want to surrender the domestic high-end market. Therefore, many companies have followed the example of Bordeaux and established their own wineries. According to Zhong Weili, general manager of Maotai Wine Company, the Maotai Winery has been started in September this year. In the future, they will focus on building high-end wines.

Zhong Weili: The location of the estate wine is just as noble and precious as the vintage of our Maotai wine. The production of estate wine is produced according to the strict traditional manor.

In addition to quality assurance and the capture of high-end markets, domestic wine companies are also preparing to compete with foreign wines for foreign wines. Li Xinyu, general manager of Shangri-La Wine Co., Ltd., said that they will further subdivide consumer groups:

Li Xinyu: We have different production areas in Shangri-La. We have high-altitude wines, wines from Lulong special production areas, and wines from Penglai production areas. Different products target different consumer groups.

However, while some wine companies strive to improve their quality and compete for high-end products, there are also some wine companies that are still speculative and counterfeit, affecting the reputation of domestic wines.