Pharmaceutical investment enterprises learn to "go their own way to let others say"

A pharmaceutical company must succeed on its own path to attract investment. When any pharmaceutical investment enterprise is summarizing the successful experience of attracting investment, it is often “after the fact”. We cannot know how an enterprise will succeed in attracting businesses, but we can know a company. In order to succeed in attracting investment, we must not simply imitate the experience of others. Instead, we must add our own observations, thoughts, and plans for the pharmaceutical market. We must bring our own characteristics. Only in this way can we ensure success. Therefore, we must clearly understand what we should do now and what we should do next. Only if we are in the right direction and the organizational framework has been set up, the rest will only need to strengthen management and create profits, and we will not make fundamental mistakes.

Investing in pharmaceutical companies is a systematic project, and the evacuation of any link will result in the waste of corporate resources, resulting in unsatisfactory results in pharmaceutical investment promotion. There is a good pharmaceutical company background, no good products do not work; plan to do beautiful again, lack of implementation in place does not work; there are good programs, there is no good interpretation and training does not work; advertising momentum is greater, because of telephone communication skills is not enough Will also be greatly reduced. With the expansion of the pharmaceutical market and the increase in choices of market dealers, traditional investment promotion forms have encountered tremendous challenges.

The attitude of the pharmaceutical investment business owner is getting more and more impetuous, eager for quick success, easy to engage in a product, no funds, no team, no experience, no ideas, or even a decent business location, they want to attract investment, expect the overnight national market Red; business owners’ business reputation and integrity are getting worse and worse, and making money and defrauding money has become a major part of the main motives and open conspiracies of investment enterprises; business owners’ understanding of the significance of investment promotion is not in place, and the level of attention is not enough. The marketing ideas and methods are too old and subject to traditional or historical factors, they cannot break through and innovate.

First of all, pharmaceutical investment is not a separate individual behavior. To make investment success, we must first of all make clear several major issues:

When do business, many pharmaceutical investment enterprises place their hopes on marketing promotion on investment, and they hope that they will not be able to sell their products. Good luck is okay, and bad luck can be costly. And with dealers getting more and more "fine", you are too hyped, the general dealers will not easily believe that how to make dealers believe that how to make our own bottomed out, depending on the manufacturer's model market Testing and establishing all languages ​​may be false, and only the facts are credible.

In what scope does it attract investment; in what scope does investment promotion depend on the investment promotion business of pharmaceutical companies to be aware of their internal resources when they are inviting business, rather than having a hollow and lofty attitude. Everyone wants to expand their sales area. It is best to recruit businesses to recruit Taiwan. In the investment advertisements that I know, many companies do not have regional restrictions. Such a large-scale dissemination of nets generally brings such consequences: that is, there are many transactions in some regions, and there are few transactions in some regions, forming a large market for “fat taste”. "It is not worthwhile to invest in, not to invest, and it is very possible. The final result is often not to invest in market support, leading to the death of a large market. Once the market is ruined, it will have to be overwhelmed and will pay a very high price."

What kind of dealers does medicine recruit? Sometime in the past, a Japanese person communicated with his health-care drink. He said that this product was very successful in addition to being sold in Japan. It was a smooth process for developing Southeast Asian markets, especially Thai medicine. The market was selling very well. I was arbitrarily interrupted. I told him that there is not yet a large area of ​​the Chinese market in Thailand, and the human environment is more consistent. To put it bluntly is how the market wants to squeeze. However, the Chinese market is not the same. The changes in the Chinese market are rare. The regions have regional geographical environment, cultural environment, and economic differences. It is impossible to use foreign successful models to open medicine markets in China.