In the twinkling of an eye, 2009 has entered the fourth quarter. While traditional IT products such as consumer electronics and computer products are making the final sprint for the market hit by the 2008 economic crisis, medical electronics, especially portable medical electronics, are On the basis of good growth in 2008, we will continue to make great strides forward. According to the performance of the medical electronics market in the first half of 2009, CSIA expects that China's portable medical electronics market will achieve more than 30% growth in 2009, which is more optimistic than the previous forecast of 28.7%.
Compared with other electronic products, the demand for portable medical electronic products is quite special. With the development of economy and society, people's health awareness, health needs and medical payment ability are constantly improving. In terms of individual demand, the economic situation is difficult to affect people's medical service demand, which also makes portable medical electronic products. In particular, the market for household portable medical electronic products continues to expand steadily. For medical portable medical electronic products, as the government has become the absolute purchasing force of such products, the growth of such markets has made further breakthroughs driven by the gradual increase in the construction of China Minsheng and the social security system. These factors have also enabled China's portable medical electronics market to achieve rapid growth under the 2008 economic crisis.
The rural market has become a bright spot
In 2009, the portable medical electronics market was further prosperous driven by a series of government incentives and further market demand. At the beginning of April 2009, the national new medical reform plan was announced. According to the plan, the central government will invest 850 billion yuan in the medical field in the next three years. In addition, the new medical reform policy emphasizes the need to accelerate the implementation of rural health service system construction and development planning, actively promote rural medical and health infrastructure and capacity building, vigorously improve rural medical and health conditions, improve the quality of medical and health services; improve community health services based New urban medical and health service system. In line with this, the central government will support the construction of about 2,000 county hospitals, 5,000 central health centers and 2,400 community health service centers. Driven by the above policies, in the first half of 2009, China's portable medical electronics also showed some emerging market characteristics while achieving significant year-on-year growth.
Figure 1 China's portable medical electronics market scale and forecast data from 2006 to 2011 Source: CSIA 2009, 09
Under the guiding ideology of strengthening the construction of basic medical systems in rural areas, rural areas with urgent demand for medical electronic equipment and huge market capacity have become one of the most active market segments in China's portable medical electronics sector in the first half of 2009. Portable medical electronic products, especially multi-parameter monitors, portable B-ultrasounds, electrocardiographs, etc., have been able to meet the basic diagnostic needs and at the same time cheaper medical portable medical electronic products have been purchased on a large scale, and the medical portable medical electronic products market has achieved substantial growth. . Driven by this, China's portable medical electronic domestic demand market has expanded rapidly. In the first half of 2009, the growth of China's portable medical electronic domestic demand market was significantly higher than that of the export market, which is in stark contrast to the supply and export of more than 80% of China's portable medical electronic products in previous years. In addition, it is also worth noting that, due to the sensitivity of government procurement to product prices, in this round of market growth, the market share of domestic medical electronics manufacturers with obvious advantages in product cost performance has been further expanded and market position has been further established.
Overall, in recent years, China's portable medical electronics market has been in a period of rapid growth, but compared with the European and American markets, the penetration of portable medical electronics in China's second- and third-tier cities and rural markets is still at a low level, which also shows that The development of China's portable medical electronics market is still in its infancy, and with the full release of demand potential in rural areas, the growth of China's portable electronics market will continue to be at a high level in the future, and the market prospects are extremely optimistic. In addition to market demand growth, the continuous innovation of portable medical electronic product technology, such as the gradual maturity of portable full-body color ultrasound technology and the integration and increase of multi-parameter monitor monitoring parameters, will also promote China's portable medical electronics market.
Investment in portable medical electronics is heating up
In line with the good trend of China's portable medical electronics market, due to the continuous release of market demand and the attraction of high product profits, as well as the relatively clear development policy of the medical electronics industry, the scale of China's portable medical electronics industry has also expanded rapidly in recent years. In 2008, the output value of China's portable medical electronics industry exceeded 80 billion, a year-on-year increase of 24%, and the number of portable medical electronics manufacturing companies continued to grow. In the first half of 2009, in order to further meet the growing and changing demand for products, many portable medical electronics companies began a new round of capacity expansion and research and development of new product lines.
At the same time, in the test of the financial crisis, coupled with the gratifying market and industrial development, capital activities in the field of portable medical electronics are also beginning to heat up. In the first half of 2009, under the Dongfeng opened by the GEM, a large number of portable medical electronics companies represented by Shenzhen Bangjian and Shenzhen Libang began to explore the road of listing financing; traditional IT companies such as IBM, ZTE, Huawei also started. Through the active investment in the development of related software and hardware products and extensive cooperation with medical electronics companies, the company has entered the field of medical electronic equipment; Haier, a home appliance company, recently announced that it will enter the field of medical electronics... good development of the market and industry. It is attracting the flow of capital to the medical electronics field, and the active capital operation will in turn further promote the development of the portable medical electronics market and industry.
Note: Portable medical electronic product classification
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Market growth exceeds expectations, investment in portable medical electronics is heating up
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