How to attract new and old customers

Pharmaceutical investment companies all want to have as many development ideas as possible for their own customer resources. The fault is that the company does not have a good grasp of the role of old and new customers in the business investment promotion process. A detailed customer profile is the key to effectively integrating customer resources. Enterprises must pay attention. The competition of the company’s business results is to determine whether the company’s grasp of the information on the pharmaceutical investment market is profound and whether it has targeted development work. Pharmaceutical investment and old customers are also market information and resources. The company knows the operating conditions of the old customers in a timely manner by establishing a detailed customer profile.

The scale, variety, main channel, common sales promotion methods, need support, variety demand, and a series of information can better capture the proportion of the company’s products in the customer’s operating system and the status of major competing products. Guide enterprises to compete for the market share of pharmaceutical investment for competing products and increase their effectiveness. At the same time, old customers must also pay attention to the "28 principles." After focusing on the existing old customers, we selected the type of customers that accounted for a large proportion of the company's business operations, and implemented policy tilt. The purpose is to effectively increase the individual customer's carrying capacity of the company's products, and gradually develop the multi-company and multi-category operations of the pharmaceutical investment-seeking clients to the enterprises' outstations, and become the company's local operating agency for operating a full range of or superior varieties. This will enable the company to increase its local sales volume steadily and at the same time form a strong brand influence in the region, laying a good foundation for the next varieties to enter the market.

Professional investment must have someone to track and evaluate the effectiveness of pharmaceutical investment advertisements. Continuous adjustment of advertising content should be combined with the current market situation, and the effect is more ideal. It is difficult for the media and pharmaceutical investment market to rely on only one media for marketing across the country. It is also necessary to consider the cooperation of the media and the media. The company's limited advertising resources must be well matched and the media must be analyzed for their penetration and influence. Of course, this must be combined with the actual situation of the company. There must be someone specializing in the media to follow up. Otherwise, it is not easy to create a waste of advertising resources. At the same time, the design of advertising content must be taken into consideration. The reason is that due to differences in the economy due to business habits, etc.

The purpose of the company is to determine the market acceptance of the project or pharmaceutical investment product, business data, promotion model, operating model, and the inadequacies of the discovery project itself, so as to better improve the project. For the target customers, it is to allow the customers to more intuitively understand the operability and successful mode of the project and lay a foundation for cooperation. The model market should be sufficiently representative, and the input must be invested because the project we are doing is a chain project. For a product or project investment conference, the selected hotel, the venue etiquette, the requested projector, all the company's information, etc. are props, and some of the “dragging” found inside are props. The purpose of finding items is to maximize the company's resource efficiency. The effect of pharmaceutical investment is justified.