Mengniu issued a statement on the two statements. On the evening of October 21, Mengniu Dairy (2319, HK) issued an announcement: The Group has never planned, organized, or implemented any activities related to allegedly competing products of companies that cause children's precocious puberty; The two Internet communications public relations company's management personnel are the Group's presidential assistants and chief advisors. They are false rumours. The two are not employees of the Group; to the best of the company's knowledge, one of the Group's business managers (not senior executives) is Investigate with relevant Chinese authorities.
In the early morning of October 22nd, Mengniu released its second statement, calling the “door trapping†an “An Yong incidentâ€, characterization of the incident as “self-defeating by An Yong†and saying “An Yong caused damages to relevant parties and consumers. We apologize for the bad effects!"
Mengniu apologized. However, throughout the entire incident, there are still many doubts that make the public question the Mengniu statement.
“Keeping the Doorâ€: “Corporate Behavior†or “Personal Conductâ€?
Mengniu called the "trapping of the door" an "anxiong incident" and characterized it as "an individual's behavior of bravery." However, many signs show that the qualitative is doubtful.
Mengniu said in the statement: “According to the current situation, in July 2010, An Yong contacted the cooperation company without consulting any higher authorities and published the statement that the EPA component contained in the fish oil is harmful to the health of infants and children. What kind of consequences is this behavior of An Yong? What responsibility should it bear? The company has the responsibility of poor education and ineffective management. We are sorry for the negative impact of An Yong on related parties and consumers!†In fact, according to The investigation by the public security agency, An Yong, a product manager of Mengniu, cooperated with a public relations company. Through print media, networks, etc., it not only “published comments on the adverse health effects of EPA contained in fish oil on the health of infants and young childrenâ€, but also conducted the products of Yili Company. Targeted attacks and costly investments. From this point of view, Mengniu is vague.
According to the “China Business†report, according to the current financial and personnel system of Mengniu Group, Anyong belongs to the product manager level. At this level, Anyong has a financial review and approval authority of 50,000 yuan. The "7.31" plan (that is, the plan to attack Yili's products by speculating fish oil incidents) has public relations costs only in the order of 500,000 yuan. According to the regulations, as the product manager's level of bravery, it has no right to approve, according to the gradual approval system. , must be approved by the product manager's superior marketing manager and marketing deputy general manager.
According to information obtained by reporters from the "Economic Information Daily" reporter and close to the case, it was confirmed by An Yong at the time of planning that he had consulted his superior, a person in charge of Zhao Xing, who asked An Yong: Is there risk? Later, the person was also investigated by the judicial department. After confirming the implementation plan, Liu Huifang, the staff of the Mengniu Group's Children's Milk Project Team, was responsible for handling the specific issues. Prior to the incident, Liu Huifang had left from Mengniu.
On October 22, the Hohhot police policy convened a press conference of less than five minutes on this matter. The police said: This case is the case of An Yong (Mr. Mengniu Dairy Market 2 Future Star Leader) together with Beijing Bosi Zhiqi Public Relations Consultant Co., Ltd. (Hereinafter referred to as Bosch Zhiqi) Zhao Ning, Hao Liping, Ma Ye, and Beijing Dayspurui Network Marketing Consultant Co., Ltd. (hereinafter referred to as Dayspurui) Li Youping, Zhang Ming, etc., through forums, blogs, and wikis In various forms, many articles on the Internet have been published. "According to the evidence reviewed by the criminal suspects and the evidence currently obtained by the Bureau, there is currently no evidence that the case has a deeper background." However, the police also said that "the case is still under investigation."
An Yong: "The perpetrators" or "scapegoats"?
An Yong is already in prison.
"Economic Information Daily" reporter learned that: An Yong, born in 1978, 32 years old, was born in Handan City, Hebei Province, the current household is located in Baoding City, Hebei Province, North Swan Central Road Xiulan City Garden. Mengniu said that An Yong joined Mengniu in 2006. Before the incident, he was responsible for the future star of Mengniu Dairy Market.
The Mengniu statement stated that: An Yong was originally an employee of Yili Group. He came to Mengniu in 2006. When he was doing damage to his brothers and businesses, he did not ask anyone for permission and was arbitrarily involved. Reasons for doing so are also being understood. At present, An Yong has been arrested by the public security authorities in Hohhot and has been removed by the Mengniu Group. In the next step, we will make painstaking efforts, conscientiously reflect, strengthen education for employees, strictly manage and resolutely prevent the occurrence of such incidents.
Mengniu stated that before An Yong arrived at Mengniu as an employee of Yili, according to the “Economic Information Daily†reporter, after Mengniu released the statement, the human resources department of Yili inquired about the information of the past ten years and did not find that Yili once had the name “An Yongâ€. Employees.
A person in charge of an advertising company who had previously had business contacts with An Yong told the Economic Information Daily reporter that he was very young and was very cautious about doing things. Please indicate to the superior and set it again."
Cui Yongyuan ridiculed An Yong's "individual behavior" in Weibo, saying that Mengniu Dairy's department manager joined forces with criminals to attack Yili on the Internet and was seized by Inner Mongolia police. Mengniu responded that it was the manager's "personal behavior." This department manager called An Yong spent 280,000 yuan on this bad thing, so I called on netizens to learn from him and learn the broad minds he spent on his company to do things for the company. He learned that he did not let the company know the company's silent work for the company. With dedication, learn his fearlessness for the company's interests regardless of personal safety, learn from him... wait until he comes out and ask again what else to learn.
Yang Zaifei's identity?
Mr. Yang Zaifei, executive director and general manager of Bosch Chi Qi Company, who was involved in the case, also became the focus of “trapping†like An Yong. Although Mengniu repeatedly stated that Yang Zaifei is not the assistant to the president of Mengniu Group, there are numerous evidences that Yang Zaifei’s relationship with Mengniu is extremely close. He has repeatedly accompanied Mengniu’s senior officials to important occasions as “Assistant of the President of Mengniu Groupâ€.
According to the Mengniu statement, Yang Zaifei, general manager of Bosch Zhiqi, is neither an employee of Mengniu nor an assistant to the president of Mengniu. The company is only a business cooperation unit of Mengniu Group.
The Mengniu Dairy Bulletin also stated that the two managers who are related to the Internet public relations company are assistants and chief advisors to the company's president. All of them are false rumours. The two are not employees of the Group.
Yang Zaifei is not Mengniu in the end?
"Is this to say that denial can be denied? Yang Zaifei has frequently dealt with the outside world as the assistant to the president of the Mengniu Group since 2006. Several reporters who deal with Mengniu do not know?" said a financial reporter. Ask questions.
"Yang Zaifei's assistant to the president of the Mengniu Group was established when Niu Gensheng, the president of Mengniu, was in power. After Yang Wenjun, the president of the company, has continued, Yang Zaifei has repeatedly accompanied President Yang Wenjun to attend the Boao Forum and press conference. "A person from the Mengniu resignation revealed to the reporter of the Economic Information Daily.
However, when the reporter of the “Economic Information Daily†asked the vice president of Mengniu Group Li Tong to verify the situation, Li Sheng said: “I am not a spokesperson. Don’t look for me.†Then the reporter was given a cell phone that was allegedly a spokesman. No. No one answered the reporter's call several times.
The "Economic Information Daily" reporter learned from public information that in 2007, when Starbucks and Mengniu worked together, Yang Zaifei was interviewed by the reporter several times as the assistant to the president of Mengniu Group. In 2009, when Mengniu's product prices were raised, Yang Zaifei also used "Mengniu Group President Assistant" identity and the media met; in 2009, Mengniu "Telun Su incident", Yang Zaifei repeatedly as "Mengniu Group president assistant" to deal with reporters, and in February 14, 2009 with the president of Mengniu Group Yang Wenjun and Meng Zhishen, the technical director of Mengniu Group, attended the press conference.
The reporter of the "Economic Information Daily" reporter from a number of media reporters Yang Zaifei's business card shows that his duties are "Assistant President of the Mengniu Group"; the reporter also learned that during the 2007 Boao Forum, Yang Zaifei was accompanied by Yang Wenjun, president of the Mengniu Group. The registered identities were “Assistant to the President of Mengniu Groupâ€; during the Boao Forum in 2008, Yang Zaifei accompanied Mengniu Group’s president Yang Wenjun to attend this same identity. At this forum, Zhao Shiyong, deputy general manager of Booz Chichichi, took the position. “Mengniu Group Chief Consultant†was present at the meeting; at a number of press conferences, Yang Zaifei appeared as Mengniu’s President Yang Wenjun as “Assistant of Mengniu Group Presidentâ€.
After the incident, Yang Zaifei disappeared. The mobile phone was turned off. His scheduled "September 27 Shenzhen to Beijing" and "September 29 Guangzhou to Hangzhou" flights did not appear.
Will the PR company involved be penalized?
Will Bosch Chichi Company and Dayspur Company be penalized by the industry and commerce departments for "illegal business operations"?
In Mengniu's “Enclosure Doorâ€, the related public relations companies, Bosch Chichi Company and Dayspurui Co., Ltd. have already been clearly involved in the case. Bosschiqi is a specific operator and therefore benefits; Desperel as Bosz Odd off the assembly line to get revenue by planning the network.
Are these incomes subject to legal income? Will the two companies be punished? The above two companies are registered in Beijing. At present, there is no relevant news from the Beijing Administration for Industry and Commerce.
The relevant person in charge of the Regulations Division of the State Administration for Industry and Commerce told the reporter of the "Economic Information Daily" that the behaviors of Bosch Chichi Company and Dayspur Company that do not make solid posts and attack other company's products do not belong to the legitimate business scope approved by the industrial and commercial department. Punishment according to excessive business or unlicensed operation.
Quite meaningful "question standard"
The "Economic Information Daily" reporter learned from other sources that Mengniu has frequently been questioned by consumers after the "trapping" incident. Subsequently, Mengniu urgently formulated a response strategy and issued it to the buyers of Mengniu in various markets.
This information, called the "Standard for Consumers' Answers," is a "one-size-fits-all" approach to sensitive issues that consumers may mention through a form of question and answer.
The contents of the "Consumer Question Answering Standard" are as follows:
1. Did Mengniu really plan damage to Yili's reputation? Answer: Mengniu and Mengniu executives never participated in the planning of the incident framing their peers. YL often trapped Mengniu.
2. Is An Yong a company manager? Answer: An Yong is an employee of the company's marketing department, and is not a member of the management team. This is his personal and personal responsibility. He will also take legal responsibility for his actions. An Yong used to be an employee of Yili.
3. Are company executives arrested? Answer: The company has issued a statement that it is working properly.
4. Is Yang Zaifei the assistant to the president of Mengniu? Answer: The company and I have stated that Yang Zaifei is not a Mengniu employee.
5. Does Mengniu plan "Sanyuan premature" events? Answer: This is the plan of the "one arrow, two carvings" of Yili Company. Using the cases of An Yong and Bosch Zhiqi Company, they vigorously hyped up and destroyed the brand reputation of both Mengniu and Sanyuan competing companies.
In the early morning of October 22nd, Mengniu released its second statement, calling the “door trapping†an “An Yong incidentâ€, characterization of the incident as “self-defeating by An Yong†and saying “An Yong caused damages to relevant parties and consumers. We apologize for the bad effects!"
Mengniu apologized. However, throughout the entire incident, there are still many doubts that make the public question the Mengniu statement.
“Keeping the Doorâ€: “Corporate Behavior†or “Personal Conductâ€?
Mengniu called the "trapping of the door" an "anxiong incident" and characterized it as "an individual's behavior of bravery." However, many signs show that the qualitative is doubtful.
Mengniu said in the statement: “According to the current situation, in July 2010, An Yong contacted the cooperation company without consulting any higher authorities and published the statement that the EPA component contained in the fish oil is harmful to the health of infants and children. What kind of consequences is this behavior of An Yong? What responsibility should it bear? The company has the responsibility of poor education and ineffective management. We are sorry for the negative impact of An Yong on related parties and consumers!†In fact, according to The investigation by the public security agency, An Yong, a product manager of Mengniu, cooperated with a public relations company. Through print media, networks, etc., it not only “published comments on the adverse health effects of EPA contained in fish oil on the health of infants and young childrenâ€, but also conducted the products of Yili Company. Targeted attacks and costly investments. From this point of view, Mengniu is vague.
According to the “China Business†report, according to the current financial and personnel system of Mengniu Group, Anyong belongs to the product manager level. At this level, Anyong has a financial review and approval authority of 50,000 yuan. The "7.31" plan (that is, the plan to attack Yili's products by speculating fish oil incidents) has public relations costs only in the order of 500,000 yuan. According to the regulations, as the product manager's level of bravery, it has no right to approve, according to the gradual approval system. , must be approved by the product manager's superior marketing manager and marketing deputy general manager.
According to information obtained by reporters from the "Economic Information Daily" reporter and close to the case, it was confirmed by An Yong at the time of planning that he had consulted his superior, a person in charge of Zhao Xing, who asked An Yong: Is there risk? Later, the person was also investigated by the judicial department. After confirming the implementation plan, Liu Huifang, the staff of the Mengniu Group's Children's Milk Project Team, was responsible for handling the specific issues. Prior to the incident, Liu Huifang had left from Mengniu.
On October 22, the Hohhot police policy convened a press conference of less than five minutes on this matter. The police said: This case is the case of An Yong (Mr. Mengniu Dairy Market 2 Future Star Leader) together with Beijing Bosi Zhiqi Public Relations Consultant Co., Ltd. (Hereinafter referred to as Bosch Zhiqi) Zhao Ning, Hao Liping, Ma Ye, and Beijing Dayspurui Network Marketing Consultant Co., Ltd. (hereinafter referred to as Dayspurui) Li Youping, Zhang Ming, etc., through forums, blogs, and wikis In various forms, many articles on the Internet have been published. "According to the evidence reviewed by the criminal suspects and the evidence currently obtained by the Bureau, there is currently no evidence that the case has a deeper background." However, the police also said that "the case is still under investigation."
An Yong: "The perpetrators" or "scapegoats"?
An Yong is already in prison.
"Economic Information Daily" reporter learned that: An Yong, born in 1978, 32 years old, was born in Handan City, Hebei Province, the current household is located in Baoding City, Hebei Province, North Swan Central Road Xiulan City Garden. Mengniu said that An Yong joined Mengniu in 2006. Before the incident, he was responsible for the future star of Mengniu Dairy Market.
The Mengniu statement stated that: An Yong was originally an employee of Yili Group. He came to Mengniu in 2006. When he was doing damage to his brothers and businesses, he did not ask anyone for permission and was arbitrarily involved. Reasons for doing so are also being understood. At present, An Yong has been arrested by the public security authorities in Hohhot and has been removed by the Mengniu Group. In the next step, we will make painstaking efforts, conscientiously reflect, strengthen education for employees, strictly manage and resolutely prevent the occurrence of such incidents.
Mengniu stated that before An Yong arrived at Mengniu as an employee of Yili, according to the “Economic Information Daily†reporter, after Mengniu released the statement, the human resources department of Yili inquired about the information of the past ten years and did not find that Yili once had the name “An Yongâ€. Employees.
A person in charge of an advertising company who had previously had business contacts with An Yong told the Economic Information Daily reporter that he was very young and was very cautious about doing things. Please indicate to the superior and set it again."
Cui Yongyuan ridiculed An Yong's "individual behavior" in Weibo, saying that Mengniu Dairy's department manager joined forces with criminals to attack Yili on the Internet and was seized by Inner Mongolia police. Mengniu responded that it was the manager's "personal behavior." This department manager called An Yong spent 280,000 yuan on this bad thing, so I called on netizens to learn from him and learn the broad minds he spent on his company to do things for the company. He learned that he did not let the company know the company's silent work for the company. With dedication, learn his fearlessness for the company's interests regardless of personal safety, learn from him... wait until he comes out and ask again what else to learn.
Yang Zaifei's identity?
Mr. Yang Zaifei, executive director and general manager of Bosch Chi Qi Company, who was involved in the case, also became the focus of “trapping†like An Yong. Although Mengniu repeatedly stated that Yang Zaifei is not the assistant to the president of Mengniu Group, there are numerous evidences that Yang Zaifei’s relationship with Mengniu is extremely close. He has repeatedly accompanied Mengniu’s senior officials to important occasions as “Assistant of the President of Mengniu Groupâ€.
According to the Mengniu statement, Yang Zaifei, general manager of Bosch Zhiqi, is neither an employee of Mengniu nor an assistant to the president of Mengniu. The company is only a business cooperation unit of Mengniu Group.
The Mengniu Dairy Bulletin also stated that the two managers who are related to the Internet public relations company are assistants and chief advisors to the company's president. All of them are false rumours. The two are not employees of the Group.
Yang Zaifei is not Mengniu in the end?
"Is this to say that denial can be denied? Yang Zaifei has frequently dealt with the outside world as the assistant to the president of the Mengniu Group since 2006. Several reporters who deal with Mengniu do not know?" said a financial reporter. Ask questions.
"Yang Zaifei's assistant to the president of the Mengniu Group was established when Niu Gensheng, the president of Mengniu, was in power. After Yang Wenjun, the president of the company, has continued, Yang Zaifei has repeatedly accompanied President Yang Wenjun to attend the Boao Forum and press conference. "A person from the Mengniu resignation revealed to the reporter of the Economic Information Daily.
However, when the reporter of the “Economic Information Daily†asked the vice president of Mengniu Group Li Tong to verify the situation, Li Sheng said: “I am not a spokesperson. Don’t look for me.†Then the reporter was given a cell phone that was allegedly a spokesman. No. No one answered the reporter's call several times.
The "Economic Information Daily" reporter learned from public information that in 2007, when Starbucks and Mengniu worked together, Yang Zaifei was interviewed by the reporter several times as the assistant to the president of Mengniu Group. In 2009, when Mengniu's product prices were raised, Yang Zaifei also used "Mengniu Group President Assistant" identity and the media met; in 2009, Mengniu "Telun Su incident", Yang Zaifei repeatedly as "Mengniu Group president assistant" to deal with reporters, and in February 14, 2009 with the president of Mengniu Group Yang Wenjun and Meng Zhishen, the technical director of Mengniu Group, attended the press conference.
The reporter of the "Economic Information Daily" reporter from a number of media reporters Yang Zaifei's business card shows that his duties are "Assistant President of the Mengniu Group"; the reporter also learned that during the 2007 Boao Forum, Yang Zaifei was accompanied by Yang Wenjun, president of the Mengniu Group. The registered identities were “Assistant to the President of Mengniu Groupâ€; during the Boao Forum in 2008, Yang Zaifei accompanied Mengniu Group’s president Yang Wenjun to attend this same identity. At this forum, Zhao Shiyong, deputy general manager of Booz Chichichi, took the position. “Mengniu Group Chief Consultant†was present at the meeting; at a number of press conferences, Yang Zaifei appeared as Mengniu’s President Yang Wenjun as “Assistant of Mengniu Group Presidentâ€.
After the incident, Yang Zaifei disappeared. The mobile phone was turned off. His scheduled "September 27 Shenzhen to Beijing" and "September 29 Guangzhou to Hangzhou" flights did not appear.
Will the PR company involved be penalized?
Will Bosch Chichi Company and Dayspur Company be penalized by the industry and commerce departments for "illegal business operations"?
In Mengniu's “Enclosure Doorâ€, the related public relations companies, Bosch Chichi Company and Dayspurui Co., Ltd. have already been clearly involved in the case. Bosschiqi is a specific operator and therefore benefits; Desperel as Bosz Odd off the assembly line to get revenue by planning the network.
Are these incomes subject to legal income? Will the two companies be punished? The above two companies are registered in Beijing. At present, there is no relevant news from the Beijing Administration for Industry and Commerce.
The relevant person in charge of the Regulations Division of the State Administration for Industry and Commerce told the reporter of the "Economic Information Daily" that the behaviors of Bosch Chichi Company and Dayspur Company that do not make solid posts and attack other company's products do not belong to the legitimate business scope approved by the industrial and commercial department. Punishment according to excessive business or unlicensed operation.
Quite meaningful "question standard"
The "Economic Information Daily" reporter learned from other sources that Mengniu has frequently been questioned by consumers after the "trapping" incident. Subsequently, Mengniu urgently formulated a response strategy and issued it to the buyers of Mengniu in various markets.
This information, called the "Standard for Consumers' Answers," is a "one-size-fits-all" approach to sensitive issues that consumers may mention through a form of question and answer.
The contents of the "Consumer Question Answering Standard" are as follows:
1. Did Mengniu really plan damage to Yili's reputation? Answer: Mengniu and Mengniu executives never participated in the planning of the incident framing their peers. YL often trapped Mengniu.
2. Is An Yong a company manager? Answer: An Yong is an employee of the company's marketing department, and is not a member of the management team. This is his personal and personal responsibility. He will also take legal responsibility for his actions. An Yong used to be an employee of Yili.
3. Are company executives arrested? Answer: The company has issued a statement that it is working properly.
4. Is Yang Zaifei the assistant to the president of Mengniu? Answer: The company and I have stated that Yang Zaifei is not a Mengniu employee.
5. Does Mengniu plan "Sanyuan premature" events? Answer: This is the plan of the "one arrow, two carvings" of Yili Company. Using the cases of An Yong and Bosch Zhiqi Company, they vigorously hyped up and destroyed the brand reputation of both Mengniu and Sanyuan competing companies.
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