The decision-makers of pharmaceutical investment enterprises and even the entire marketing team should be advocates, creators and executors of simple marketing. It can be seen that if pharmaceutical companies want to be truly simple, one of the first things to be done is to control them and prevent marketing from becoming complicated. Second, use "simple" to "liberate" yourself. We must know that what pharmaceutical companies really need is a clear and prominent competitive advantage. They need to put aside burdens and move forward lightly. They need to put limited resources on the edge... It can be said that simplicity is marketing power! For the essence of simple marketing, pharmaceutical investment enterprises should be deeply grasped from six perspectives:
Focus on simple marketing focus. The so-called "concentration" is to concentrate, concentrate, and concentrate. A focused pharmaceutical investment and pharmaceutical company can often condense its own time, energy and wisdom into what it needs to do to maximize its enthusiasm, initiative and creativity, and strive to achieve marketing goals. To achieve focused concentration, companies can focus on the following aspects: First, focus on core business areas; Second, focus on core brands; Third, focus on quality; Fourth, focus on specific target markets; Fifth, focus on core channels and channels. Sixth, focusing on specific types of customers... In fact, the more focused, the easier it is to succeed. In the corporate world, there is such a famous saying: "Success is to repeat simple things." It can be seen that the pharmaceutical investment enterprises have been persistent, professional, and dedicated for a long time and are more likely to succeed. And, in any case, China Merchants Pharmaceutical Co., Ltd. should not look around or be easily shaken.
Simple marketing improvement and optimization. In a sense, simplicity is a rationalization. Simple, however, requires continuous improvement of the optimization, that is, taking certain measures to make marketing more excellent. For companies, if the market strategy or marketing strategy is not systematic or flawed, marketing programs can hardly achieve market success. Even a market strategy requires a process of rolling adjustments and corrections. Pharmaceutical investment promotion companies need to carefully consider and improve marketing strategies in order to obtain a good input-output ratio. We must know that the marketing process is to consume resources, and the resources are the capital of the business and pharmaceutical companies. It is not inexhaustible and inexhaustible, and improper operation may also have a negative impact, such as affecting the brand image or affecting customers. Relationships, or by the competitors drilling hole. For the optimization of pharmaceutical investment enterprises (including organizational structure, brand portfolio, product mix, channel mix, customer portfolio, action plans, and resource allocation, etc.), it can make investment and pharmaceutical companies do a better job in marketing.
Simple marketing lean and lean. The streamlining is to leave what is necessary, to remove unnecessary ones, and to preserve the essence. In fact, streamlining the need for pharmaceutical investment companies have certain wisdom and come up with some courage. To know that willingness is a kind of wisdom, there is something to be reconciled, and the big house is too large to be reluctant. As for streamlining, there are many operating points, such as streamlining the organization, streamlining marketing staff, reducing brands, streamlining product lines, streamlining inefficient channels, streamlining low-value or worthless customers, and so on. In fact, simplification is the most typical simplification process. The significance of streamlining is to eliminate bloated, eliminate redundancy, eliminate burdens, and reduce investment in unnecessary management resources and business elements, so that the investment promotion companies can move forward lightly. At the same time, streamlining is more conducive to lowering costs and indirectly increasing corporate profits.
Clear and clear marketing. In fact, institutionalization (culture, system, process), standardization, and generalization are all simple, and this simplicity can bring low cost and high efficiency to pharmaceutical investment enterprises. The reason is very simple, ambiguous and complex. It is difficult to understand, poorly understood, poorly implemented, and poorly implemented. It greatly increases process costs, time costs, and opportunity costs. It is also simple for pharmaceutical companies to clarify what is ambiguous, or to clarify what is ambiguous. What does it mean clearly and clearly? It is easy to understand, understands correctly, does not “run out†on the execution path, can reduce the exploration process, and reduces process costs. It clearly includes clear and clear strategies and tactics, clear and clear brand and product positioning, clear and clear leadership instructions, and marketing ( Sales, service, logistics, etc.) Standardization of work.
Focus on simple marketing focus. The so-called "concentration" is to concentrate, concentrate, and concentrate. A focused pharmaceutical investment and pharmaceutical company can often condense its own time, energy and wisdom into what it needs to do to maximize its enthusiasm, initiative and creativity, and strive to achieve marketing goals. To achieve focused concentration, companies can focus on the following aspects: First, focus on core business areas; Second, focus on core brands; Third, focus on quality; Fourth, focus on specific target markets; Fifth, focus on core channels and channels. Sixth, focusing on specific types of customers... In fact, the more focused, the easier it is to succeed. In the corporate world, there is such a famous saying: "Success is to repeat simple things." It can be seen that the pharmaceutical investment enterprises have been persistent, professional, and dedicated for a long time and are more likely to succeed. And, in any case, China Merchants Pharmaceutical Co., Ltd. should not look around or be easily shaken.
Simple marketing improvement and optimization. In a sense, simplicity is a rationalization. Simple, however, requires continuous improvement of the optimization, that is, taking certain measures to make marketing more excellent. For companies, if the market strategy or marketing strategy is not systematic or flawed, marketing programs can hardly achieve market success. Even a market strategy requires a process of rolling adjustments and corrections. Pharmaceutical investment promotion companies need to carefully consider and improve marketing strategies in order to obtain a good input-output ratio. We must know that the marketing process is to consume resources, and the resources are the capital of the business and pharmaceutical companies. It is not inexhaustible and inexhaustible, and improper operation may also have a negative impact, such as affecting the brand image or affecting customers. Relationships, or by the competitors drilling hole. For the optimization of pharmaceutical investment enterprises (including organizational structure, brand portfolio, product mix, channel mix, customer portfolio, action plans, and resource allocation, etc.), it can make investment and pharmaceutical companies do a better job in marketing.
Simple marketing lean and lean. The streamlining is to leave what is necessary, to remove unnecessary ones, and to preserve the essence. In fact, streamlining the need for pharmaceutical investment companies have certain wisdom and come up with some courage. To know that willingness is a kind of wisdom, there is something to be reconciled, and the big house is too large to be reluctant. As for streamlining, there are many operating points, such as streamlining the organization, streamlining marketing staff, reducing brands, streamlining product lines, streamlining inefficient channels, streamlining low-value or worthless customers, and so on. In fact, simplification is the most typical simplification process. The significance of streamlining is to eliminate bloated, eliminate redundancy, eliminate burdens, and reduce investment in unnecessary management resources and business elements, so that the investment promotion companies can move forward lightly. At the same time, streamlining is more conducive to lowering costs and indirectly increasing corporate profits.
Clear and clear marketing. In fact, institutionalization (culture, system, process), standardization, and generalization are all simple, and this simplicity can bring low cost and high efficiency to pharmaceutical investment enterprises. The reason is very simple, ambiguous and complex. It is difficult to understand, poorly understood, poorly implemented, and poorly implemented. It greatly increases process costs, time costs, and opportunity costs. It is also simple for pharmaceutical companies to clarify what is ambiguous, or to clarify what is ambiguous. What does it mean clearly and clearly? It is easy to understand, understands correctly, does not “run out†on the execution path, can reduce the exploration process, and reduces process costs. It clearly includes clear and clear strategies and tactics, clear and clear brand and product positioning, clear and clear leadership instructions, and marketing ( Sales, service, logistics, etc.) Standardization of work.
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